Blah, blah, blah. Just keep it simple.

Blah, blah, blah. Just keep it simple.

Many times we run into businesses that feel the need to show all things (and say all things) to establish their identity within the marketplace. Fight this urge. Look what happens when messages are designed to be short, repeatable and resonate with an audience.

When Bill Clinton campaigned for his first term as President in 1992 (was it that long ago?), the basis of his campaign theme was simple: “It’s the economy, stupid.” Clinton, a little-known Governor of Arkansas, stayed focused on this message and repeated it often.

The rest, as they say, is history.

Sixteen years later, the nation is in the clutches of the Obama v. McCain presidential campaign. Obama’s message? “Change.” And McCain’s message is…

…Anyone? ... Anyone? …Bueler?

To avoid the misconception that this is an endorsement – God knows how my opinion influences the masses – I’ll admit that I tend to vote conservatively. (Now that half of you have immediately defined me as either pure evil or stupid, thanks for considering CKME.) But, from a pure marketing perspective, I see Obama as the front-runner due to his clear, simple message: “Change.”

So…

…How clear is your message to your public? How easy is it for your clients, prospects, vendors and staff recognize you from the competition? Are you – and what makes you different – easy to remember and repeat?

Whether it’s a corporate tagline or a campaign theme, it’s vital to take the time to make sure your message is simple, easy to remember and different from the competition. It should begin to answer the question, “Why should I pick you?”

Chances are, if you can answer this clearly and quickly, your target market will vote you to the top.