I had someone ask me last week at one of my LinkedIn Live events, "what's the next big thing that's going to hit social media?". My answer to them was, "Online video marketing." More and more, businesses are utilizing online videos to market themselves. Are you?
Last week Nielsen released some interesting numbers that show that Web and mobile video watching are experiencing skyrocketing growth. Nielsen’s Three Screen Report, which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones, shows that while TV viewing might still be dominant, online video usage is up by 53 percent since this time last year, and the number of people watching video via cell phones is also up by an impressive 52 percent.
Online videos offer an inexpensive way for you to market yourself or your business. There are several ways to use videos online, whether you want to market a product or service, promote an event, or run a commercial. You can place your videos in various places on the web such as your website, youtube, and even your facebook page. While LinkedIn & Twitter CURRENTLY don't allow us to post videos on our profiles, you still can promote links to your online videos.
Creating an online video is simpler then you might think. Not all videos require an expensive production team. Below are five tips to keep in mind when it comes to online videos to market yourself or your business:
1. Use a quality camera. While your online video does not need to be made with a $100,000 camera, always remember that your video represents you and often your business. Find a good quality digital camera -- not a cell phone camera or webcam! If you don't have a good camera, borrow one from a friend or family member or rent one (which often costs less than $50/day).
2. Remember: Presentation is everything. Don't use a sheet as the backdrop of your video. Find a place to shoot the video that represents you or your business. Great potential locations for your video are your office, a local park, or even a city attraction. Just remember you might need to get permission to shoot your video in a public place, especially if you’re using the video for promotional purposes.
3. Keep your video short and to the point. Make sure you edit your film so that your video isn't more than 2-4 minutes long. If you are marketing your business online through video, people won't pay attention to it if it is too long.
4. Be creative. You want your video to be catchy. Involve your staff or friends and family in your video projects. Use props, add humor, and be unique. Search youtube for videos related to your business and see what others are doing.
5. Expose your video. Your video does nothing for you unless it is viewed by people. If you don't want to look for each and every video sharing website to start promoting your video, you can go to Tube Mogul. Tube Mogul will help get your video out to these websites and can help you advertise and promote your business. If you want to go the long way around, you can post the videos yourself on all of the popular video-viewing sites. Most sites will let you post for free. Also remember to share your video with clients & prospects.
Have fun creating your videos. You never know… You could become the next youtube sensation!
Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.
Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 LosAngelesOffice
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.twitter.com/chriskokalis
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