Sunday, June 21, 2009

CKME Marketing Tips 101: Take advantage of the applications LinkedIn offers


LinkedIn is constantly adding value and features. One of the features on LinkedIn that seems under-used is the applications feature. I use several of the FREE apps myself and have found them to be very beneficial. Apps allow you to spice up your LinkedIn profile, and to share information such as Word documents, blogs, recommend books, and even upcoming travel plans. Thanks to the application blog link I am able to have my weekly blog linked directly to my LinkedIn profile. There are currently 10 applications that you can take advantage of on LinkedIn. Below you will find information about the various apps:


Amazon Reading List

Amazon’s Reading List application allows you to discover what the people in your network and industry are reading. Start by adding the books that are relevant to you– those that you’re planning to, are currently, or have already read. Likewise, you can discover the latest books that your network and peers in your industry are reading.


Huddle Workspaces

Huddle Workspaces is a free service that allows you to collaborate with any of your connections privately and securely. Instantly create a project and invite specific connections to join in and collaborate. Brainstorm, exchange ideas with discussion forums, and monitor your progress with RSS feeds. Forget the days of sending around email attachments, as Huddle allows you to directly co-edit your documents and spreadsheets and keep track of the changes made as a team.


Box.net

The Box.net application helps you post your important data on LinkedIn. Collaborate, share, and exchange your important documents with your specific connections on LinkedIn. In addition to providing free storage and collaboration features, you can also feature key documents directly on your profile. This tool is perfect to showcase your latest work, past deals, or portfolio.


Slideshare

Share your presentations with your colleagues and connections LinkedIn. With the SlideShare application, you can view the presentations of all your connections, find experts on certain industries and topics, and share important presentations with your own connections and the rest of the LinkedIn network. You can reinforce your professional reputation by embedding SlideShare presentations in your LinkedIn profile to feature your portfolio and work.


Blog Link

Connect your blog to your LinkedIn profile and get the most of your relationships. Blog Link helps you and your professional network stay connected. Blog Link automatically pulls in the latest blog posts from around your network so you can stay up to date on the latest posts from your trusted connections.


Company Buzz

What are your customers saying about your company? Every second thousands of people are sending out messages about companies and industries on blogs, twitter, and across the internet. Company Buzz taps into this information for you to find the relevant trends and comments about your company.


My Travel by TripIt

See where your trusted professional network is traveling and when you will be in the same city as your colleagues. The My Travel application allows you to meet up easily at the next industry event, or to re-connect with old friends.


Google Presentations

Google presentations are a professional way to introduce yourself and your work. Add a presentation to your LinkedIn profile to showcase a recent talk or presentation, display a visual portfolio of your professional accomplishments, or introduce yourself to recruiters and professional contacts viewing your profile. It’s easy to get started. Upload a Powerpoint file or use Google’s free online application to create your presentation, then post it to your profile for others to view.


WordPress

Looking to connect your WordPress blog with LinkedIn? The WordPress Application allows you to connect and stay connected with your LinkedIn network by synching your WordPress blog posts with your LinkedIn profile. Once added you can select to filter your posts with a special LinkedIn tag in addition to displaying your personal WordPress icon.


Polls

The Polls application is a market research tool that allows you to collect actionable data from your connections and from the professional audience on LinkedIn.

To download any of these applications click on the applications link on the left menu bar or go to http://www.linkedin.com/apps. What's your favorite LinkedIn app?

Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.

Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 LosAngelesOffice
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.midwestbusinessexpo.com

Edited by Brenda Bernstein, www.TheEssayExpert.com

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