I had someone ask me last week at one of my LinkedIn Live events, "what's the next big thing that's going to hit social media?". My answer to them was, "Online video marketing." More and more, businesses are utilizing online videos to market themselves. Are you?
Last week Nielsen released some interesting numbers that show that Web and mobile video watching are experiencing skyrocketing growth. Nielsen’s Three Screen Report, which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones, shows that while TV viewing might still be dominant, online video usage is up by 53 percent since this time last year, and the number of people watching video via cell phones is also up by an impressive 52 percent.
Online videos offer an inexpensive way for you to market yourself or your business. There are several ways to use videos online, whether you want to market a product or service, promote an event, or run a commercial. You can place your videos in various places on the web such as your website, youtube, and even your facebook page. While LinkedIn & Twitter CURRENTLY don't allow us to post videos on our profiles, you still can promote links to your online videos.
Creating an online video is simpler then you might think. Not all videos require an expensive production team. Below are five tips to keep in mind when it comes to online videos to market yourself or your business:
1. Use a quality camera. While your online video does not need to be made with a $100,000 camera, always remember that your video represents you and often your business. Find a good quality digital camera -- not a cell phone camera or webcam! If you don't have a good camera, borrow one from a friend or family member or rent one (which often costs less than $50/day).
2. Remember: Presentation is everything. Don't use a sheet as the backdrop of your video. Find a place to shoot the video that represents you or your business. Great potential locations for your video are your office, a local park, or even a city attraction. Just remember you might need to get permission to shoot your video in a public place, especially if you’re using the video for promotional purposes.
3. Keep your video short and to the point. Make sure you edit your film so that your video isn't more than 2-4 minutes long. If you are marketing your business online through video, people won't pay attention to it if it is too long.
4. Be creative. You want your video to be catchy. Involve your staff or friends and family in your video projects. Use props, add humor, and be unique. Search youtube for videos related to your business and see what others are doing.
5. Expose your video. Your video does nothing for you unless it is viewed by people. If you don't want to look for each and every video sharing website to start promoting your video, you can go to Tube Mogul. Tube Mogul will help get your video out to these websites and can help you advertise and promote your business. If you want to go the long way around, you can post the videos yourself on all of the popular video-viewing sites. Most sites will let you post for free. Also remember to share your video with clients & prospects.
Have fun creating your videos. You never know… You could become the next youtube sensation!
Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.
Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 LosAngelesOffice
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.twitter.com/chriskokalis
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Sunday, May 24, 2009
Sunday, May 10, 2009
CKME Marketing Tips 101: Getting the most out of LinkedIn
Over the weekend I read for a second time the book "LinkedWorking" written by Frank Agin & Lewis Howes. The book talks about ways to be successful on LinkedIn. I don't know Frank however I have spoken with Lewis a couple of times and he is a great guy, very passionate about LinkedIn. I highly recommend reading the book. In the book you will find LinkedIn tips along with several LinkedIn success stories from various business professionals, including one from my best friend & fellow LinkedIn expert Katie Felten. The book is available on Amazon.com or the book's website www.linkedworking.com.
LinkedIn is about building relationships. Agin & Howes talk about making the most of your LinkedIn relationships, something many of us could improve. LinkedIn is more then just connecting with people.
What are you doing to get the most out of your LinkedIn connections? Remember networking is about finding ways that you can help your contacts and hoping in return that they will help you. Often times I see people on LinkedIn with the me me me mentality. These individuals typically do not have success on LinkedIn or in business.
In order for LinkedIn to work, you need to make sure you are making the most out of your LinkedIn relationships. Below are five tips to help you make the most of your LinkedIn relationships. If you follow these tips you will not only feel better about yourself, you will get more out of using LinkedIn.
1. Make recommendations: We all know the amazing feeling we get from receiving a recommendation. Go through your LinkedIn contacts and think about your clients, vendors, or anyone else with whom you do business and send them recommendations. You will be surprised at how much this will mean to them, and often they will send you a recommendation back.
2. Offer help to your contacts: Go thru your contacts each day and reconnect with five connections. Ask how business is going and find out about their new projects. Offer your help and expertise.
3. Make introductions: If you know someone that could help or possibly do business with another of your contacts, introduce them. A simple introduction goes a long way and you never know what might come out of that introduction.
4. Start Groups: If you have an interest in something and can't find a group on LinkedIn, start your own group. It's also important to share your group with others, especially your contacts. Groups are a great way to become a leader, others will reach out to you for your expertise.
5. Take it one step further: Pick up the phone & call your contacts, schedule lunches, send greeting cards, and add your contacts to your other social networks. Make the most of your Linkedln relationships.
LinkedIn is like everything else in life, you get out of it what you put into it.
Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.
Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 Los Angeles Office
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.twitter.com/chriskokalis
LinkedIn is about building relationships. Agin & Howes talk about making the most of your LinkedIn relationships, something many of us could improve. LinkedIn is more then just connecting with people.
What are you doing to get the most out of your LinkedIn connections? Remember networking is about finding ways that you can help your contacts and hoping in return that they will help you. Often times I see people on LinkedIn with the me me me mentality. These individuals typically do not have success on LinkedIn or in business.
In order for LinkedIn to work, you need to make sure you are making the most out of your LinkedIn relationships. Below are five tips to help you make the most of your LinkedIn relationships. If you follow these tips you will not only feel better about yourself, you will get more out of using LinkedIn.
1. Make recommendations: We all know the amazing feeling we get from receiving a recommendation. Go through your LinkedIn contacts and think about your clients, vendors, or anyone else with whom you do business and send them recommendations. You will be surprised at how much this will mean to them, and often they will send you a recommendation back.
2. Offer help to your contacts: Go thru your contacts each day and reconnect with five connections. Ask how business is going and find out about their new projects. Offer your help and expertise.
3. Make introductions: If you know someone that could help or possibly do business with another of your contacts, introduce them. A simple introduction goes a long way and you never know what might come out of that introduction.
4. Start Groups: If you have an interest in something and can't find a group on LinkedIn, start your own group. It's also important to share your group with others, especially your contacts. Groups are a great way to become a leader, others will reach out to you for your expertise.
5. Take it one step further: Pick up the phone & call your contacts, schedule lunches, send greeting cards, and add your contacts to your other social networks. Make the most of your Linkedln relationships.
LinkedIn is like everything else in life, you get out of it what you put into it.
Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.
Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 Los Angeles Office
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.twitter.com/chriskokalis
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