Over the weekend I read for a second time the book "LinkedWorking" written by Frank Agin & Lewis Howes. The book talks about ways to be successful on LinkedIn. I don't know Frank however I have spoken with Lewis a couple of times and he is a great guy, very passionate about LinkedIn. I highly recommend reading the book. In the book you will find LinkedIn tips along with several LinkedIn success stories from various business professionals, including one from my best friend & fellow LinkedIn expert Katie Felten. The book is available on Amazon.com or the book's website www.linkedworking.com.
LinkedIn is about building relationships. Agin & Howes talk about making the most of your LinkedIn relationships, something many of us could improve. LinkedIn is more then just connecting with people.
What are you doing to get the most out of your LinkedIn connections? Remember networking is about finding ways that you can help your contacts and hoping in return that they will help you. Often times I see people on LinkedIn with the me me me mentality. These individuals typically do not have success on LinkedIn or in business.
In order for LinkedIn to work, you need to make sure you are making the most out of your LinkedIn relationships. Below are five tips to help you make the most of your LinkedIn relationships. If you follow these tips you will not only feel better about yourself, you will get more out of using LinkedIn.
1. Make recommendations: We all know the amazing feeling we get from receiving a recommendation. Go through your LinkedIn contacts and think about your clients, vendors, or anyone else with whom you do business and send them recommendations. You will be surprised at how much this will mean to them, and often they will send you a recommendation back.
2. Offer help to your contacts: Go thru your contacts each day and reconnect with five connections. Ask how business is going and find out about their new projects. Offer your help and expertise.
3. Make introductions: If you know someone that could help or possibly do business with another of your contacts, introduce them. A simple introduction goes a long way and you never know what might come out of that introduction.
4. Start Groups: If you have an interest in something and can't find a group on LinkedIn, start your own group. It's also important to share your group with others, especially your contacts. Groups are a great way to become a leader, others will reach out to you for your expertise.
5. Take it one step further: Pick up the phone & call your contacts, schedule lunches, send greeting cards, and add your contacts to your other social networks. Make the most of your Linkedln relationships.
LinkedIn is like everything else in life, you get out of it what you put into it.
Have a marketing question? Send me an email to ckokalis@ckmemarketinggroup.com, also don't forget to check out www.soccalliveonline.com to learn more about our LinkedIn Live networking events.
Chris Kokalis
President/CEO
CKME Group Inc.
414-755-2410 Milwaukee Office
310-492-5058 Los Angeles Office
www.ckmemarketinggroup.com
www.socalliveonline.com
www.linkedin.com/in/ckmegroup
www.twitter.com/chriskokalis
Sunday, May 10, 2009
CKME Marketing Tips 101: Getting the most out of LinkedIn
Labels:
business,
facebook,
LinkedIn,
marketing,
networking,
Relationships,
social media,
twitter
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